Wednesday, March 4, 2009
Tv Negotiation Strategy Methodology By Robert Johnson
The following presentation was made to introduce and document a self made methodology for approaching yearly TV negotiations in the nordic markets. The method is called PRAGUE. I was previously responsible for about 50 million euro annual media spend and I applied this methodology with success for major nordic blue chip advertisers yielding continual annual improvement to media costs...despite annual decreases in media investment. Deeper case histories available upon request.
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